Published on 2013-07-18
An anniversary with an artistic performance
FIDAL has chosen the opening night of the European Contemporary Art Fair "Lille Art Fair" to celebrate its 90th anniversary. At this event, I gave a live performance in front of 350 guests including Hugues Dubois (namesake:) ) and Jean Louis Bougnies, the FIDAL regional directors for Nord-Picardie; Didier Vesse, director of the "Lille Art Fair" and Jacques Richir, president of the Lille Grand Palais.
An interesting challenge that has allowed me to approach the artwork from another angle. So, for a few hours, I gave a performance representing the professionalism and values of FIDAL: "Excellence in the future." An artistic happening "in real time", when the work takes shape gradually, tells a story chapter by chapter and creates a colourful and dynamic adventure.
FIDAL, a company which invests in the arts
For several years, FIDAL has been part of a support process for cultural events and promotes the development of artists through exhibitions in its Lille office and by partnerships with major cultural events such as the "Lille Art Fair". It is in this favourable context that I could express my artistic vision & share it with FIDAL and its guests.
A present that captures the brand
To close the FIDAL presentation, I proposed the creation of an artistic work based on the FIDAL logo. The strength of the reds, the warm shades, the angular shapes, a source of inspiration which made it possible to create an abstract work based on the company's core values.
200 high quality reproductions were given to the guests during the evening as a present.